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No other medium gets you inside a business or brand quiet like Twitter.Who cares what a car company has to say in 140 characters or less, right? Some of the biggest car manufacturers are using the medium to connect with customers, fight misconceptions, and convince people to give their vehicles a test drive.The brands, and the people behind them, highlighted here are engaging with their biggest fans and critics, and they're doing it all via real-time tweets.
Twitter Name: Jet Blue Jet Blue Official Tweeter: Meet Morgan Johnston, manager of corporate communications with Jet Blue.
(That’s a hard one to answer in 140 characters or less)." On whether or not he gets overwhelmed: "Not yet, but I sometimes get overwhelmed when I open my Twitter Search RSS feeds and see how many people are talking about any of my cars." On interesting (good and bad) replies: "There were many during the loan hearings with Congress.
It was amazing to see how passionately people were either for or against us." Twitter Name: Scott Monty Ford Official Tweeter: You probably already know Scott Monty, but if you don't you should.
On top of managing media inquiries on these cars, he also tweets about them; updating with cool news and exchanging tweets and pics with car enthusiasts.
He's on Twitter because he wanted to be a part of the online dialogue around Chevrolet saying, "People especially love to talk about their cars: good or bad." Stats: 156 following/573 followers When asked about a great Twitter story: "I could talk for a long time about how I Twittered for hours on end helping to clarify misconceptions about GM during the loan hearings!
Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them.